Winnie Wu Design

I started with a brush. I ended up with a wheel. Twice my paintings hung at Liljevalchs before I was old enough to call it a career. Then I spent two years learning packaging design, because I wanted to know how great products can be lifted by the outer beauty. Today I make ceramics - and everything I learned on the way is in them.

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Pottery - Ceramics that dance

Wheel-thrown stoneware with watercolor-style glazes, applied in motion and allowed to run and dance. The kiln does what breakdancers call a freeze - it stops the movement at its most alive.

Painting - Where the colors wanders, I follow.

Painting came first. Watercolor is where everything began - pigment carried by water. Where the colors wanders, I follow.

Packaging Design - The first gesture a product makes

Packaging is the most important moment and it matters most when opening. After two years of formal packaging design studies, I have studying marketing to learn more on the brand's story.

Presentation Design - an idea that lands in the room

I design presentations that hold a story and storytelling with data. Built on more than a decade of senior commercial and partnership work - pitching, negotiating and closing global brands. I've been on both sides of the table, which is the part most designers can't offer.